Interior architecture and materials design.
*In collaboration with The Brown Studio, Encinitas
Interior architecture and materials design.
*In collaboration with The Brown Studio, Encinitas.
Interior architecture and materials design.
*In collaboration with The Brown Studio, Encinitas.
Interior architecture and kitchen design.
*In collaboration with The Brown Studio, Encinitas
Adaptive Reuse Architecture and Master Planning for The Plunge at Belmont Park - San Diego, California
Host site circa 1926 & 1986
- Adaptive Aquatics for Wounded Warriors
- Occupational Therapy
- Research Labs
- Community Center
Facing direct competition with Hinckley, an 80-year-old national icon, and growing threats from emerging European designers (who went as far as shooting their yachts flying an American flag), SanJuanYachts looked to its branding program to help capture the title of the “True American” builder of luxury Americana-style yachts. As well as convey the unsurpassable quality and value of their product. The transformation has defined SanJuanYachts’ heritage, boosted international brand recognition and SJY reported closing on 50% of their yearly quota during the first boat show that the brand debuted.
Key Insight: A luxury yacht is a work of art, both to the people who build it and the people who buy it.
Holistic Solution: “The Art Of Boat Building” campaign
. logo, visual language and tag line
. print ad campaign
. 80-page brand book/product brochure
. tradeshow
. website look and feel
. corporate communications
